Archive for February, 2012

Why Labelling Is Important – February 2012


February 27 2012 In previous posts you will have seen how much store we set by effective, regular and meaningful dialogue with supporters and advocates of your organisation. Here, we present further evidence. As ever we are grateful to our colleagues in the charity research market, most especially Adrian Sargeant, whose report into donor retention […]

Donor Retention – Why Bother?


With charities under ever more pressure to deliver results, at Sixty One we have started to look again at the  thorny issue of supporter retention.  This is the first in a series of articles and extracts from us and colleagues in the charity marketing media for which we are very grateful. We have quoted extensively […]