We salute NSPCC

We have just received a first class pack from Peter Wanless, CEO of NSPCC, simply saying......'Thank You'. No ask, no linked sell, no exhortations to give more, just a simple appreciation of support received. And of course the next time they do ask....... Perhaps there is learning here for all…

FRSB report shows glimmer of light for mail

FRSB 2014 report on fundraising reports that Direct marketing (which consists of direct mail, telephone fundraising, email and SMS) and public collections (Direct Debit, cash, prospect and clothing / household collections) once again generated the most complaints (86%), although there was a 5% reduction in complaints about direct mail (both addressed and…

Broken eggs and customer service

A smal tale but indicative of how marketing works day in and day out nonetheless. Recently I dropped a box of eggs I had just bought from my local M+S. Roundly cursing my stupidity, I returned to the store to purchase more. No sooner had I turned to go back…

Don’t blame Charity CEO’s

Amidst the furore over charity CEO's salaries, some rational voices are beginning to be heard. Just consider the ROI those execs bring, often running into many hundreds if not thousands of percent. It is often thankless, lonely and of course highly stressful running what at times is close to a…

CAF Report on charity giving 2014

The latest CAF Report on charitable giving in the UK 2014 confirms that  those surveyed stressed the need for charities to communicate the positive impact that donations from the public have. Clarity on how their charity’s aims and focus differ to other organisations working in the same area are another big…
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