Archive for the ‘News Blog’ Category

Charity Newsletter May/June 2012


Welcome to your latest round up of news, views and developments in the world of charity fundraising and marketing from your colleagues at Sixty1! we are, as ever, grateful to our colleague in the charity marketing sector both here in the UK and throughout the world. In a move reminiscent of the old paranoia of [...]

Why Labelling Is Important – February 2012


February 27 2012 In previous posts you will have seen how much store we set by effective, regular and meaningful dialogue with supporters and advocates of your organisation. Here, we present further evidence. As ever we are grateful to our colleagues in the charity research market, most especially Adrian Sargeant, whose report into donor retention [...]

Donor Retention – Why Bother?


With charities under ever more pressure to deliver results, at Sixty One we have started to look again at the  thorny issue of supporter retention.  This is the first in a series of articles and extracts from us and colleagues in the charity marketing media for which we are very grateful. We have quoted extensively [...]

Charity Focus – January 2011


We have highlighted below some relevant pieces from the ‘Third Sector Daily’ reports that you may not have had time to read about: Charitable giving is on the up, but still lower than pre-recession levels Donations made by the UK public to charity rose by £400 million last year to a total of £ 10.6bn. [...]

Well, here I am again


Well, here I am again and I was going to write about the subject of Agency charges. However, as December drew ever nearer and I was still researching my formerly-planned blog subject, I found myself being lured by fairy lights and the perennial jingle bell soundtracks playing all around me into thoughts of Christmas. I [...]

HELOA Conference 10th November 2010


10th November Location: Birkbeck College, University of London On a day of mass protest in the heart of London Matt and myself attended HELOA’s conference held at Birkbeck College to discuss the ever increasing importance of engaging customers in higher education. Whilst the demonstrations against tuition fee rises grew to over 40,000 we were presenting [...]

Customer Service Dilemma


2nd November 2010 Writen by Katie, Sixty One If there’s a TV show out there recruiting for ‘Grumpy not-so-old Women’, I’m up for a role. I am still just about hanging on to my thirties but hear myself sounding a good decade or two older when talking about the poor level of Customer Service that [...]

A view on Media Neutrality


Welcome to the first blog from Sixty One to accompany our new website and a fresh start. Well, the focus for this blog is the slightly nebulous field of Media Neutrality, by no means a new buzzword but something that continually resurfaces and often washes over us for a fuller digestion another time. This is [...]

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