Archive for the ‘News Blog’ Category

UK Charity givers have worked hard to remain generous, Cabinet Office Survey shows

Jul-23rd-2015

In 2014-15, the amount given to charity in the four weeks prior to interview (£22) was not significantly different to 2013-14 (£21), but a significant increase compared to 2005 (£19), 2007-08 (£20), 2010-11 (£20) and 2012-13 (£19) when adjusted for inflation. A Report into Charity Giving and Volunteering published yesterday by the Cabinet Office shows […]

The £4.6 billion black hole in charity income can be plugged

Jul-23rd-2015

Through efficiency gains, outsourcing and of course loving and nurturing our committed supporters. Woo them, love them, keep them……http://www.theguardian.com/voluntary-sector-network/2015/jul/22/uk-charities-may-face-a-46bn-black-hole-in-income-report-finds?CMP=new_1194&CMP=

We salute NSPCC

Jul-15th-2015

We have just received a first class pack from Peter Wanless, CEO of NSPCC, simply saying……’Thank You’. No ask, no linked sell, no exhortations to give more, just a simple appreciation of support received. And of course the next time they do ask……. Perhaps there is learning here for all of us in that our […]

FRSB report shows glimmer of light for mail

Jul-9th-2015

FRSB 2014 report on fundraising reports that Direct marketing (which consists of direct mail, telephone fundraising, email and SMS) and public collections (Direct Debit, cash, prospect and clothing / household collections) once again generated the most complaints (86%), although there was a 5% reduction in complaints about direct mail (both addressed and unaddressed). This yet again confirms […]

Fundraising Standards Board Recommendations confirm importance of retention

Jun-11th-2015

FSB and Charity Commission are recommending limiting the number of approaches to older potential and existing donors. “The industry is is crisis” says William Shawcross, head of Charity Commission. There are too many approaches to existing and potential donors many of whom are old and vulnerable. This adds further evidence to the need to nurture, […]

Reciprocity with a social conscience – Timpsons show the way

Jun-11th-2015

Broken eggs and customer service

Jun-10th-2015

A smal tale but indicative of how marketing works day in and day out nonetheless. Recently I dropped a box of eggs I had just bought from my local M+S. Roundly cursing my stupidity, I returned to the store to purchase more. No sooner had I turned to go back in when a friendly Customer […]

Don’t blame Charity CEO’s

Jun-9th-2015

Amidst the furore over charity CEO’s salaries, some rational voices are beginning to be heard. Just consider the ROI those execs bring, often running into many hundreds if not thousands of percent. It is often thankless, lonely and of course highly stressful running what at times is close to a multinational with different pulls, pressures […]

CAF Report on charity giving 2014

Jun-9th-2015

The latest CAF Report on charitable giving in the UK 2014 confirms that  those surveyed stressed the need for charities to communicate the positive impact that donations from the public have. Clarity on how their charity’s aims and focus differ to other organisations working in the same area are another big plus…another big YAY for supporter […]

Sixty One launches a novel fundraising initiative

Jun-9th-2015

Pet Nation(TM)  and its sister brand Donation Nation (TM) are new ways of giving to charity. Engaging, rewarding and novel, the schemes allow charities and other membership organisations to attract supporters who might otherwise not engage with nor  give to charity. Commenting on the launch, Matt Le Fevre, Managing Director of Sixty One Marketing said […]

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